Website Promotion – 8 Basic Methods of Promotion in 2024


Effective site promotion is simultaneous work in several directions, which can reach the maximum number of potential customers. The service provides not only a server but also a lot of website SEO analytical functions. Especially with the help of


1. Search Engine Optimization (SEO)

Source: pixabay.comC

SEO is a search engine optimization that helps you top the ranks of popular search engines.

To do this, a list of keywords is formed, which are selected based on the strategy chosen by the optimizer. You can work simultaneously in several directions:

  • inquiries with the name of the company (branding);
  • queries with the brand of competitors (branding);
  • inquiries containing a call to action: buy, order, choose (selling);
  • opinions and recommendations, feedback;
  • information queries containing questions: how to choose what, why.

The semantic core is formed with the help of special services for the selection of key phrases. SEO promotion is relevant for both new and long-used sites. With the help of such promotion, you can take a leading position in search engine rankings, competing with current leaders in the industry. Filling the pages takes an average of 4-6 months – during this period will be formed UTP (unique trade offer), as well as prepared quality content that will be positively perceived by both users and search algorithms.

2. Contextual Advertising


Advertising is the engine of trade, and contextual advertising is one of the most effective modern marketing tools. The main advantage of this method of promotion is the ability to interact directly with potential customers who are already interested in the offer. With Google Ads, you can quickly achieve the following metrics:

  • increase brand awareness, which will have a positive impact on the overall development and promotion of the company;
  • attract new users to the site and increase conversions;
  • rational use of funds, even in a limited financial budget.

The advantage in favor of choosing contextual advertising is accessibility. At the lowest cost, you can get the most out of it, but it’s important to write the right ad, which will be displayed to users at the top or side of the search engine, as well as accurately determine the portrait of the target audience. Under the guidance of a skilled PPC specialist, you can quickly start the promotion, and in a short period, you will be able to evaluate the results.

3. Targeted Advertising on Social Networks


Social networks are an opportunity to get an additional source of organic traffic to the site, as well as to work effectively with the target audience, forming a positive brand image.

Targeted advertising on Facebook, Instagram, Twitter, and Google Ads for YouTube is used for active promotion. To promote your page as productively as possible, it’s a good idea to follow these rules:

Daily activity and interaction with the audience – posts, pages, comments. Even the best marketing tools are powerless if the company’s page is “blank” and does not contain interesting or useful information for the user.

The right choice of TA – interests, age, gender, location. Advertising should be targeted, only, in this case, you can expect that the investment will pay off in full and the result (number of subscribers, site conversions, orders/requests) will be achieved.

Competent setup of ads. Clinging text is an image that attracts the attention and interest of the user. You can run multiple ad campaigns at once to analyze results and develop an effective promotion strategy.

4. Email Marketing


An up-to-date customer interaction tool used to inform about new products or changes, as well as current special offers. An important condition – mailing is provided only for users who have agreed to receive emails. The following email marketing options are available:

  • cross-mailings;
  • information messages;
  • trigger letters (notification of the appearance of the expected product on the site, activation of bonuses, or other events).

Emails should not be intrusive or frequent, otherwise, the email will be automatically sent to the “Spam” category. It is important to compose the text and design of advertising messages correctly so that they are really useful.

5. Content Marketing


It is important not only to add a description of goods and services to the online catalog but also to prepare informational content that will be interesting for visitors to the resource.

  • Texts must meet the following requirements:
  • expertise;
  • conciseness;
  • certainty.

Useful articles that contain detailed reviews of popular product units, selection recommendations, and other tips will play an active role in promoting the resource.

6. Contextual Media Networks


KMMs, or content networks, are more than 2 million portals that can be used to place contextual advertising:

  • KMM Google – proven thematic resources that allow you to count on user loyalty;
  • GSP – advertising on, placed above the block of letters.

The success of advertising depends on the correct selection of images, clickbait headlines, as well as a call to action that encourages the user to follow the link.

7. Social Media Marketing (SMM)


SMM – promotion of the page in social networks taking into account the current rules and algorithms. An experienced SMM specialist will develop an action strategy that allows you to earn user loyalty in a short time and increase the number of subscribers, as well as improve interaction with content.

Proper brand positioning on social networks will increase visibility and become an additional advertising tool.

Low conversion is a direct indicator of inefficient site performance. How to use all the features of your resource with maximum efficiency for users? After all, it is the user’s convenience that determines his further behavior on the site. We would like to remind you that conversion is an indicator that reflects the percentage of visitors who have targeted the total number of visitors. There are several common problems with sites that lead to a drop in conversion rates. Let’s look at the first and the most important one.

8. Non-targeted Traffic


When attracting visitors to the site, it is important to know exactly your target audience. A lack of accurate customer targeting can help attract non-target visitors through contextual advertising. Targeted traffic is the audience of an Internet resource that is interested in the goods or services it provides. It is extremely important to focus exclusively on your target audience, for which, in fact, your resource was created.

Many entrepreneurs make the mistake of believing that everyone needs their product or service. Of course, this is not the case at all. In order to avoid attracting non-target visitors to the site, you need to determine your target audience and the portrait of a potential buyer. This will help reduce traffic costs and increase conversions.