Business

Video Production For Business: DIY Vs. Going Pro

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Written by Quentin Hack

There has been a paradigm shift in the use of videos in businesses during the past decade. According to statistics, the power of published videos is undisputed. Visual media is the future of businesses. There are several genres of videos that business owners use for various promotional purposes. Some people opt to create videos by themselves, but some believe that hiring a video production company like Spiel Creative is the way to go.

Human beings’ brains process visual aids much faster compared to other forms of content, such as written text. It is even said that light travels faster than sound, which means you are more likely to perceive images in a motion picture first. They move quicker and transcend new heights faster than we think.

So, which video production model is best for your business? Is going solo and producing a DIY video better than outsourcing the services of a professional? In this article, we explore both avenues to help you decide which method is best for you. However, before we delve into this, read on to understand why your business even needs video production in the first place.

Reasons Why Your Business Needs A Video

There are various reasons why your business would need a video. You can use them to:

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  • Showcase the company brand
  • Present case studies
  • Make corporate videos
  • Display demos
  • Run promotions
  • Marketing and advertising
  • Drive sales
  • Train staff or users
  • Facilitate internal communications
  • Create testimonial videos
  • Build trust

First and foremost, videos are effectively quick avenues to build trust between your company and consumers. A brand video lasting 30 seconds enables the audience to understand what your business is about. A video gives your brand name a face. It humanizes your organization’s operations, which inspires confidence in potential customers. This increases their chances of turning into viable leads.

  • Organic targeting

When used on your website, you reach a larger target audience. The same applies to social media. It requires only a few seconds to grab the viewer’s attention. And no medium is more concise than video on these platforms. A few easily digestible snippets are all that is needed to capture and maintain the user’s attention long enough to pass your brand’s message. Your message is organically targeted to reach the right prospects.

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  • Marketing tool

Nonetheless, video marketing is like a double-edged sword. They cut both ways. Marketers adopt video due to its high potential in leading to colossal ROI (return on investment) via numerous channels. Consumers, on the flipside, react faster to visual content because it is engaging, entertaining, and easy to digest.

  • Effective advertising

Product videos enable you to showcase what you are selling, which leads to higher conversion rates. Videos displaying how-to procedures, tutorials, product reviews, or unboxing help customers reach decisions. Videos displaying your company’s products and services encourage consumers to engage with your brand.

  • Recruiting employees

A video on your website’s career pages or in a recruitment portal is a unique tool utilized by hundreds of companies to reach potential employees. You reach the right kind of audience and attract the most appropriate candidates.

So, Should You Go Pro Or DIY?

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A while back, this question featured whenever the topic of web design and development came up. And now, as business owners grasp the potential of video, we are back again on the debating floor. For this article, we will debunk both means by highlighting the pros and cons of each.

DIY

The DIY trend is taking over the globe by storm. Individuals, corporations, and startups are taking advantage of DIY strategies to save money. It is the best solution for a business wishing to retain creative autonomy and oversight but is working with a limited budget. The key is to identify someone in your team with the necessary skills for video making. Otherwise, you may be forced to upscale by hiring a qualified employee or offering training to the existing workforce.

The most significant benefit is that your staff understand and interact with your brand on an intimate level. Thus, they are better placed to produce videos that convey the actual message to potential customers. Another advantage is you get to save resources such as money. Take advantage of the hundreds of low-cost or free production tools and resources like video-making apps, stock footage, and software.

The biggest disadvantage is that you are taking a gamble on the outcome. The skill level and dedication of the employee determines the success of this venture. It may seem easy to make a video, but the fact is there is much more involved than just holding a camera and shooting. Nonetheless, in-house production may require sophisticated equipment that they do not have access to. You risk ending up with a shoddy video. And if you must first enroll your team for industrial training, you lose productivity during the learning period.

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Hiring a video production company

The best alternative when your in-house team is facing a creative block, you are unable to achieve a professional quality level, or when you are short on time. This production model is best for branding, advertorials, infomercials, and other corporate-suited videos.

An expert has access to specialized equipment and has the required digital skills to create varying types of videos. They have garnered adequate experience working with other clients, hence, are guaranteed to produce unbiased video content of high quality. The most significant con comes from the high costs incurred from outsourcing. Different video production companies give varying quotes for their range of services. However, pick a provider you can afford without compromising on the quality of service offered.

Final Thought

In comparison to text and static images, videos are alive. The elements in any production are opportunities to connect with audiences in various ways. However, when it comes to deciding whether to hire an experienced video production company or try DIY is entirely up to you. There is no textbook way to go. Carefully evaluate your skill set, budget, time, and business needs to help you make the right choice.

About the author

Quentin Hack