One could argue that these days it is easier to find a job than ever before. Yes, the world is more connected thanks to the various advancements in the form of technology, the internet, and of course the social networks that followed. While people are still obsessing over Facebook, Instagram, Snapchat, TikTok, and Twitter, when it comes to the world of business one network remains undefeated. Of course, we’re talking about LinkedIn. No wonder this network is amazing when you see the number of people gathered around the idea. Their names are Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, Allen Blue, and Eric Ly.
Now that you know this small piece of history, let’s focus on our subject for today. While people always assume that this net is mostly for individuals seeking employment, things are not at all black and white like that. If you’re one of those who saw it like that, we’re about to change your mind. In this article, we are going to discuss the five smart ways to use LinkedIn to boost your small business. If you are a business owner, you’re going to be highly interested in this subject. Let’s start with the first way. A nicely made profile.
The Right Kind of Profile
Similar to many other available networks the most important aspect is to represent yourself the right way. In most cases, the people who will encounter your profile will be complete strangers. Unlike in the real world, where it’s important to leave a good impression on them. If you can’t attract someone on the first view, you won’t even get a second look in most cases.
LinkedIn provides you with numerous options of making your profile look good, and presenting what you’re all about at the same time. Don’t think you need to go overboard. It all starts with simple things such as a clear and understandable profile picture, and a bio that shows the essence of what your business is all about. You can never say too little, but you can say too much, so be sure to remain within of borders what’s socially acceptable. Also, whatever you do, stay focused on your line of work. It’s nice and well to go a bit on the outside, but focusing on what you’re truly about, business-wise, is what will attract your new customer base.
Work on Updates
Businesses are like living organisms. They grow and evolve, and you need to see it that way. Once you understand how things are, you’ll understand that the only way to remain relevant on LinkedIn is to update your page constantly. Of course, this means that you need to do it in the case you are doing something with your work. If it is stagnating, no update is going to save it.
But if you are working and growing, telling people in the news feed about can help you grow even more, and of course, attract new people to your cause. When your business is up and running it is ideal to talk to people about your new ventures, professional success, new projects you might have, and any plans for the future. Whatever happens with your business, your LinkedIn page needs to be the first to know it. If you need any help in making it work for you and keep growing you can hire outside help such as Dripify. There’s no harm in it, only benefits.
Seek Similar Groups
Just like any other social media network, this one has this side too. If you want your business to thrive, you need to start the learning process too. The best way to do this on LinkedIn is to join the groups that deal in a similar field as yours. In the wise words of Homer Simpson: “It takes one to know one.” So, when you recognize a group of successful owners of small businesses be sure to join them, and help set your own on the same trajectory.
The groups on LinkedIn try to remain streamlined and focused on their niche. This is what you want if your goal is to help your project grow through this network. You won’t believe how much advice and direction can you receive in one of these groups. If applied properly, you can set your business on the winning course.
Find Freelance Employees
While your business might rely on people who are constantly employed and are working from the headquarters of the sales department of your company, you need to have freelancers on your radar. LinkedIn is full of people who brand themselves as freelancers and seek part-time employment all over the place. Your business, while in the state of development can have great benefits of hiring freelancers.
They can be of great help in terms of design, marketing, and promotion tied to your company looks. While they don’t have to be constantly tied to your company, you can have them employed from time to time. If you leave an impression of an honest and well-paying employer, this can have a great effect on how you’re perceived on this network. Like we said at the beginning of this article, there’s a lot of it tied to the way you appear. Don’t you dare forget that?
Tie LinkedIn With Your Other Social Media Platforms
We trust that at the moment you decided to start your business venture promotion on LinkedIn you already had other popular networks covered. If this is not the case, it’s something you need to do straight away. To have the best results in this domain you need to connect LinkedIn with the rest of the bunch. The best way to promote your content and products is to have working accounts, on Facebook, Twitter, and Instagram among other viable networks.
These days, in the world of business, the most important aspect of it all is networking. If you want to have success in any field in life, you need to have all spots covered. Being present on all available social media platforms will without a doubt help your business grow, and that’s the least you can do and ask for.