Graphic design trends for 2023 are rich and diverse, adapting to technological changes faster and better than ever before. The latest trends move towards depth and reality, as well as fun and simplicity. Get inspired by 7 trends in illustration and graphic design in 2023 with WE7
1. 3D design
New design products in 2023 will take us to the third dimension! As three-dimensional shapes are now in the spotlight, big brands are willing to create stunning 3D images for their advertising and marketing campaigns. 3D design has certainly made the most of modern technological advances and software capabilities. Along with that, it’s predicted that 3D visuals will be incredibly effective, not only as a secondary element but also dominating the entire page.
The popular trend of combining photographic images with illustrative elements is also affecting 3D. Modern designers combine 3D design with photos and flat illustrations, add motion and animation to make their work stand out from the crowd. Here you can learn more about the importance of illustration in advertising.
The prediction for 2023, popular typographic designs of 2023 will be converted to 3D. Three-dimensional typographic design is rapidly becoming a great symbol of innovation in graphic design that uses all of the trendiest techniques in amazing and creative ways.
So, don’t be surprised if you find 3D shapes on different backgrounds, illustrations, and typography. This fusion of many visual worlds is producing amazing results today.
Emojis are familiar, friendly, and widely used on all social media. In 2023, 117 new emojis were released. Another 217 are announced for release in 2023, bringing the total to 3,353.
The last few months of 2023 have seen a significant increase in the use of emojis. Some have become universal, allowing designers to add emotions to website content and printed media easily. The use of emoticons in design immediately evokes a reaction or response, draws attention, communicates feelings without text and other design elements. Fun and playful emoji can be used for all occasions – from animated websites to storefronts.
3. Cartoon illustrations
Custom illustrations have become a great way to make your designs stand out from the overall blur of websites with heavy graphical elements. Illustrations are more varied, interesting, and multi-technical than ever before and can enhance designs while still being relevant and in line with the spirit you want to represent. But the next popular design trend in illustration will be cartoon characters. Perfect for memorable branding, cartoon illustrations are an amazing tool for creating a fantastic product or website design. You can use your favourite characters on your business cards, posters, and presentation materials as well.
4. Gold design
Metallic effects have already been a popular product design trend. They perfectly fit into the trend towards minimalist design as they have an innate factor of interest, but they also work on smaller elements to draw attention to themselves.
Designers have experimented successfully with various metallic elements such as silver, brass, and lead, but gold is still a priority. Gold shows off all metallic design options, matte, shiny, reflective light effects, emboss, scratched, etched, and cut out.
Gold inevitably gives a sense of luxury and value, and this design illustrates how gold will set the trend in 2023. The gilding of everyday objects gives a special look. In 2023, gold will be used in combination with other materials in many different and inventive ways. Here gold provides striking contrasts that cannot but delight the audience.
5. Nature-inspired design
Motifs inspired by nature – leaves, trees, and flowers, a natural color palette, calm, beautiful, and sensitive designs are heading towards 2023 to remind what all of us were missing staying at home during the COVID-19 pandemic. One of the biggest sources of inspiration we see in the graphic design world today is the environment. More and more brands are using design elements that resemble or completely imitate elements of the natural world in their logos and graphics.
Designers also started to use muted design palettes more often; color schemes using earthy tones and soft pastel tones. This is partly due to the rise of modern vintage design aesthetics. Perhaps the fact that we all spend a lot more time inside has something to do with this allure of natural elements integrated into the design. Whether it’s a logo, a minimalistic web page, a pattern, a background, or basic design elements, there will be a lot of nature-inspired designs in 2023.
6. Optical illusions
Optical illusion design is perfect for drawing attention and keeping busy visitors stay on your website. If your brand has something to do with the idea of movement, weirdness, or spirituality, or if you just want the design to stand out, stick in the memory, have that wow effect, then optical illusion design is worth considering. It’s smart, it’s addictive, it’s a magical way to captivate the audience. But be careful: there is a time and a place. The overcomplicated design may be too confusing.
7. Voxel art design
A voxel is a unit of graphical information that defines a point in three-dimensional space. A voxel is a 3D cube, basically a 2D version of a 2D pixel. You’ve seen it in many video games like Minecraft, or Adam Sandler’s movie, Pixels and it has an instantly recognizable style, almost like Lego blocks. Voxel art combines visual technique, childish simplicity, and retro appeal, and is incredibly modern at the same time. It’s dynamic, fun, and very memorable.
The world of graphic design is experiencing unprecedented growth, and if you want to be on the top you must keep up with the times. Tastes change and move forward. These top 2023 design trends are here for you to inspire, lead you in the right direction, argue about, spark your mojo – it’s up to you. Overall, 2023 is going to be a good year with many possibilities for growth and change, so let’s look ahead and move on.