As a real estate agent, you need to stay on top of the latest techniques in marketing. One of the fastest ways to engage potential clients is through social media. Fortunately, it’s also one of the most cost-effective, especially when utilizing apps like Instagram or Snapchat.
Use these popular social media apps and avenues to reach potential clients and transform your business today. You are sure to know where one will find your next new listing! Please scroll down for more information on each app discussed here and its features and major benefits.
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1. Facebook
One can’t deny the popularity of Facebook. This social media network is one of the most actively used by potential clients to search for and see new listings. As a real estate agent, you can create business pages for your company and individual ones for each listing.
The Facebook Ads Manager is also a great tool to market your business through creative, targeted ads. You can easily target by location, age, and interests to reach the optimal audience for your business or listing.
Facebook also allows you to post video ads with Facebook Live or 90-second videos in the News Feed. It has proven to be an effective process, especially regarding conversion rates. It may be time to ditch the real estate flyers altogether and go digital with a video.
The major benefit is the ability to target your audience on Facebook, which makes this contender our number one pick. Facebook attracts over 2.1 billion users each month. It’s also the third most visited site in the United States behind Google and YouTube.
It isn’t hard to find real estate-related pages, groups, or events on Facebook that allow real estate professionals to participate and promote their business for free. The shortcoming of Facebook marketing is the absence of automated posting tools, which is a big disadvantage.
2. Wise Pelican
Wise Pelican is a web application that makes it easy to mail real estate postcards. It allows users to create a custom postcard to send with a photo and text or as a giveaway. Users can also include links to their websites, email addresses, and phone numbers.
The major benefit is establishing postcard mailing lists for targeted markets. It is best for targeting local communities by zip code and more specific address types such as PO Boxes. Clever Pelican allows users to set up customized holiday greetings or coupons through a few mouse clicks. Postcard mailing service may be a great way to meet new clients in your area while establishing a base of leads over time.
This service is a great option for individuals that want to promote their business with a small marketing budget.
3. Homes.com
This mobile app allows you to browse millions of properties for sale by your clients and potential leads. Customers can search for the property of their dreams based on their preferred budget, location, number of bedrooms, bathrooms, and other details. The owner also can present it as a paid advertisement as it will appear at the top of search results.
This app allows agents to advertise their listings innovatively easily. The major benefit is creating a dynamic website for each listing uploaded into the platform by using this app, eliminating the need for another website or CMS.
The major disadvantage is that this app is exclusively for real estate agents. It also doesn’t work with all browsers. This app is a great tool for realtors who want to make their work easier and have a marketing platform that saves them time.
4. BombBomb
This app is helpful for real estate agents as it comes with a wide range of features that make it an effective tool for finding leads and creating marketing campaigns. It allows users to search through properties from across the world.
The app also allows users to find the latest deals on properties they are interested in buying. The main advantage of this app is its ability to segment the potential leads depending on their location, age, profession, income, etc. It makes it a crucial tool for business owners looking to market their business effectively.
The major disadvantage of this app is the absence of a mobile app. It makes it harder to market your business and manage your leads while on the go. It would be better if the app had the latest technology for greater ease of use.
5. Real Geeks
Real Geek is an app that aids real estate agents in understanding their clients better by building a relationship with them. The app has the potential to prevent back-end and front-end issues that can result from using traditional software.
It offers a wide range of features, including client engagement, lead management, and lead generation. It makes it an efficient tool for real estate agents to market their business effectively.
The major advantage of this app is its ability to provide professional-grade back-end management where you can engage your clients on a personal level instead of simply sending off automated communications. Real Geeks makes it easier for agents to track their clients’ needs and respond accordingly.
The major disadvantage of this app is the absence of a mobile app that can make communicating with your clients more accessible. It would be better if the app allowed you to use a variety of payment gateways and services, such as PayPal and Stripe, for online payments.
6. Mailer Lite
This email marketing app is a great tool for real estate agents as it allows them to create customized emails and newsletters that will interest their potential clients. The app allows its users to take advantage of advanced email marketing features while maintaining a high level of privacy. Mailer Lite has been trusted by leading real estate companies and agents nationwide due to its ability to manage complex processes effectively.
The major advantage of this app is its ability to customize the design of each campaign based on the needs of its clients, thus improving its conversion rates. It is a highly effective tool for new and experienced agents looking to market their business effectively for better results.
The major disadvantage of this app is the absence of a mobile app that can make marketing your business easier on the go. It would be better if Mailer Lite offered more templates to choose from and designed a more user-friendly website, especially for beginners.
Conclusion
A few key tools and apps can help you market your real estate business more effectively. The tools, as mentioned earlier, increase productivity and make it easier to reach out to new clients. Do your research and invest in the right technology so that you can market effectively.
