When it comes to advertising your business, you have multiple options nowadays, which enable you to come up with a successful marketing campaign every time. Yes, this can be challenging at first, especially if you are just entering the world of marketing. Our advice is to start with some simple tools and work your way from there.
Depending on your skills and creativity as well, making videos can appear to be another task you cannot complete on your own. There isn’t a specific set of rules you have to follow, but you should still consider some tips and things you should include in your promo video. After all, the whole point is to present your company in the best light possible and draw the attention of new customers.
As we have already said, designing a high-quality promo video can seem to be an impossible task, but this doesn’t have to be the case. If you want to challenge yourself and test your knowledge, keep reading this article because we will provide you with some tips and tricks that will help you create the best marketing video possible.
Write a script
The very first tip we have for you is to use this recording to tell a story, not just advertise your company. This way, it will make a major impact, and people will actually remember it. Just like with any other advertising tool, you want it to attract people’s attention, keep them engaged, and naturally, it has to be a perfect representation of your company.
As you can see, this requires you to do some thinking and planning, so you should take your time. You have to come up with something that is relevant. For example, you can discuss a certain problem, and then offer the solution to it. In addition, try to keep it short and concise. According to research, people lose interested after 30 to 60 seconds, so your video shouldn’t exceed this duration. That is about 150 words. Yes, it is short, so you may feel confident about it, but don’t forget that you have to transmit your message through these few sentences.
Present your uniqueness
Whatever your product or service may be, the chances are other companies on the market offer it. So, why should a customer choose you instead of your competitor? Well, you have pursued them to go with you, and digital marketing is the best way to do that.
Generally speaking, people won’t waste their time reading why your merchandise is the best, but you can always explain this to them via visual content. Plus, if you have found a way to incorporate the personality of your brand into, then you’ve struck gold.
Make sure the person in front of a camera is charismatic and that the script suits them perfectly. People have to believe them, so take some time to practice and test different versions. What’s more, don’t forget to include the company’s catchphrase, offer promo merchandise to the customers, etc.
Explain your product
Do you remember when we said this task might seem simple because your script should be fairly short? Well, now we have come to the tricky part. You have to find a way to display your company’s product clearly. We are not talking about some general phrases that can be heard often. Instead, observe the item as something that you know nothing about, and find a way to discover its benefits and purposes together with the audience. Instead of wasting time and lines trying to explain all the features, you should demonstrate them. Show the people how the product works and how they can benefit from it.
Combine information and entertainment
You probably think that you don’t have to make the video too entertaining. After all, it will be around the minute, and everyone can take a minute to see it, right? Well, you are mistaken. Not only will people skip through it if it doesn’t seem appealing and relevant to them, but why should they watch your content when there are literally millions of other recordings online?
This is why this content has to be a perfect combination of information and entertainment. We have already explained the former and told you that you have to present it to the audience, but now let’s discuss the entertainment part. One of the things you have to do is present the merchandise in a revolutionary way. Yes, we know, the chances are there are other products that can solve the said problem, but you have to come up with a completely new manner of presenting it.
Finally, you can also offer discounts and coupons or even a free trial for your product. You shouldn’t tell them to visit your website or some other page for that matter, but include the link into the video. Try to keep things as simple as possible if you want the campaign to reach its goal.
Record the voiceover
We have now reached the technical aspect of creating social media videos. Your main goal here is to sound professional, so you will need a decent microphone and a fairly quiet place. If you have it in your budget, you might choose to invest in a high-quality mic, which you can connect with the software and import all the recordings directly. On the other note, you can go with an audio-only tool, but remember that this will require more time because it won’t be connected to the video editing software.
Create the visual content
The next step is to choose or create the content of the video. Obviously, we are not talking about the lines and script, but instead, about photos, clips, writings, and so on. It has to be closely connected to the script you have written, so you should try to visualize how each scene will play, and choose photos accordingly. You can start by looking for them online or even opt for purchasing them. Depending on the style of your video, you can always hire someone to draw them, you can include screen captures, or even footage of you or your partner. As you can see, when it comes to this step, the possibilities are endless.
Lastly, once you have all the material, it is time to put it together. First things first, you have to find the right video software for you. If you are not sure about what it has to include, visit MakeWebVideo to learn about some essential requirements. Without a doubt, this part of the process will take most of your time, but it will also bring your initial vision to life. Upload the voice recording, add photos and videos accordingly, cut them to make sure they fit perfectly, incorporate text and transitions, etc. These programs offer many tools you can use, so if you are not familiar with them, conduct research, and test all of them until you create something you are completely satisfied with.