A study that was done in 2019 in 29 of the biggest sports nations in the world like the US, UK, Russia, Germany, China, and France showed that 41% of Indians would rather lose a job than miss a historic game. With these numbers, India beat the world average that was 18% by a mile. This is just one more proof that the sports in India are taking people by storm, and professional leagues like the IPL, ISL, PKL, and PBL are answering the huge demand in sporting events.
Sport is a part of Indian culture, both traditional sports and the ones imported from the west. But in recent years, with investments both from the government and private sector, there is a big rise in the number of sports being played. Government projects have implemented strategies to provide young Indians with a chance to try more sports and have the proper infrastructure, training and mentoring.
This way of approaching sports is a copy from the book of some of the greatest nations in sports like the US, China, and Russia. The systematic approach along with the right sports infrastructure is giving millions of Indians a chance that just a couple of years ago they didn’t have. And this was probably the missing link when it comes to the development of sporting culture in India, fans needed to see their countrymen facing some of the best in the world.
The one sport that has never lacked popularity in India is cricket, but in the last 5-10 years things are starting to change for the better. Thanks to the major leagues being established, Indian sports are moving beyond cricket. This has resulted in involvement, a bigger audience and all kinds of industries that involve activities in some shape or form.
The major leagues have been a blessing for the sporting culture and the revenue that sports produce. The demand for sporting goods and services just keeps growing. For example, the Indian Premier League is worth around five billion dollars, and the Indian sports industry has doubled its revenue in the last five years.
Like on the rest of the planet, when the fascinating culture of sports starts rolling, nothing can stop it. India is no exception and is the second biggest market in the world where it is blossoming. Indian fans, like the sports fans in the rest of the world, are very fanatic (if you have any doubts, read the research on top of the article one more time), and there is little they won’t do to watch their favourite teams and athletes. And with the development of technology, fans can now watch their favourite sport wherever they are. But it is not just about the game itself, it is about the preparation, the excitement, the hope and the entertainment.
Indian fans are being engaged with sports on a level never seen before. They can watch their favourite teams on-demand, watch pregame shows on sports strategies and they can even interact with their favourite athletes via social platforms.
Cricket was originally introduced to India during the British colonial period and has since been closely associated with the nation’s history and heritage. This sport is by far the most popular in India and is immersed in the culture of the country. Cricket’s popularity is maintained and increased through regular television appearances and promotions by the leading channels.
Furthermore, India’s impressive results in cricket tournaments on international stages have propelled the game to unimaginable heights in the country. The most-watched sport in India has maintained this incomparable reputation among citizens thanks to its continued success. Cricket’s popularity also has a huge impact on India’s economy. Sport’s biggest league, the Indian Premier League, has a value of 6.3 billion dollars.
Since the foundation of the Indian Super League in 2013, football has been the fastest growing sport in the country. League’s first game came in 2014 and had over 75 million viewers. And since then it seems that the organisation along with AIFF have been doing everything right. At the moment Indian Super League has the fourth-highest attendance on the planet. The first recognition outside of India came in 2017 when the winner of the league was granted the invitation to play in AFC Champions League and AFC Cup.
Betting on sports in India
Indian people love sports because aside from the game itself, it is associated with all kinds of entertainment, for example, betting. And while in most of India, betting on sports like cricket or football in gaming houses is illegal, online betting is a completely different story. In the vast majority of Indian states, players can bet on sports online. If you are a devoted cricket punter check live cricket betting odds by clicking here.
Thanks to the right investments in the last ten years, the sports culture in India has flourished. Sport is becoming a crucial part of everyday life for most Indians. Further investments to improve the relationship between school and sports along with the success of the major leagues will prepare Indian sports to leap onto the international stage.