If you are an owner of an eCommerce business, you must understand how important choosing the right shipping box is. Your product might be excellent but since all’s well that ends well, your product’s finishing should be top-notch, and this includes packaging. The right shipping box will ensure optimum security for your product and will also impress your customer that as a company, you are a perfectionist when it comes to shipping as well.
With the gradual popularity of eCommerce sites, the competition is also growing and you simply cannot afford to be lesser than your competitor. Hence, it is of the utmost importance that you keep your eye out for all aspects of your eCommerce business. Choosing the right shipping box will ensure that your products do not reach their new homes half damaged. Not only will your business suffer a huge loss if this happens, it will also lose credibility.
Hence, this article will guide you in detail on how to select the correct shipping box for your eCommerce business and the crucial factors to keep in mind while doing the same.
The Correct Size
Size is of the utmost importance when it comes to choosing the right shipping box for your eCommerce business. Sending huge boxes while shipping tiny products in them is a very bad practice that the eCommerce industry is slowly getting rid of. If your boxes are disproportionate to the size of your products inside, it sends a very clear message to the customers- carelessness.
Customers are generally put off by bad packaging and are often left with the impression that your business couldn’t even put the time and energy required to send out a product with the perfect packaging.
Wrong-sized packaging is a waste of material, is not environmentally friendly, and might result in damage to the products inside. For example, if you are parceling books or glass in oversized packaging boxes, your glass products will break and the books will have bent spines and edges because these products have gotten too much space to move about inside the packaging. However, selecting the right-sized box will not only ensure the perfect delivery of your products but will also be the more financially viable option.
Keeping in mind the dimension factor
According to recent shipping practices, shipping agencies are charging customers based on the dimension of the shipping boxes. Weight, although a factor, isn’t everything. Hence, this is another incentive to choose the right sized box for your products so that you don’t end up paying more. Big-sized boxes mean that you have to pay more and this will not be a budget-friendly option.
The reason why courier companies are charging customers by the dimension is that huge boxes prevent more boxes to be packed together. Hence the money they are charging you is for those extra boxes that the courier company is not able to deliver because of the size of your box. In fact, you will be charged more even if your huge box does not have a lot of weight. Hence, the best practice is to choose the right-sized shipping box for your product.
Selecting Shipping Boxes of the Right Material
The common misconception that people generally have is that all cardboard boxes are equal. This is not the case, and the best cardboard boxes that should be used must be made of corrugated material. Most ordinary cardboard boxes are made of this and they are special because this material has air pockets inside them.
This is a great addition because the air pockets provide rigidity and sturdiness to the boxes as opposed to stiff cardboard boxes. Stiff cardboard boxes are more liable to break and get disfigured under a lot of pressure. Corrugated boxes are also more lightweight and come in various shapes and sizes. Additionally, these boxes are also available in multi-depth forms so that businesses can cut them according to the sizes they need.
Choosing the right colored boxes
There are two types of corrugated boxes- brown which are also known as Kraft boxes and white. The kraft boxes are mostly used by retailers because they are sturdier and a cheaper option than their white counterparts. The brown or Kraft boxes are made with 60% to 100% recycled material and hence they are the greenest available boxes in the market. If you are looking for an option that is both cost-effective and environment friendly, Kraft boxes should be your choice.
The white boxes on the other hand are more popular in the cosmetic and pharma industries because they provide a very clean look. Additionally, these white boxes are great if you wish to print them according to the brand of your company. They give a clean and hygienic look if you are aiming for one. However, there is a flip side as well. White boxes get dirty too easily because the smudges are extremely apparent on their bodies. This, however, is not an issue with brown boxes because the smudges are not as readily visible.
Deciding Whether You Want to Invest in Branding
Your customer is more likely to be impressed if your box looks great. However, you must also remember that branding your box will require you to invest more. On the other hand, branding your box makes a statement and increases brand awareness.
Additionally, if your shipping box is aesthetic enough, your customer is more likely to recommend your business to others. Hence, many upcoming businesses are opting to print their boxes with attractive colors and prints to attract customers. Additionally, your customer would also immediately know that they have received your package by your packaging itself.
Investing in the right shipping box for your business is of the utmost importance. If you are looking for the best options available in the market, https://luchtkussengigant.nl/ is the place you should visit. They have all kinds of shipping options available for you and you can easily find the most suitable shipping box for your business needs.