Everything has its advantages and disadvantages – green technology is no different! It is worth knowing what the strengths and weaknesses of this issue are. Today, many companies invest in green technology without having any idea of what it entails.
In order to create business, it is worth being aware of certain changes that occur along with the next green technology. Therefore, based on our experience and the experience of our clients – we provide you with information on what are the strengths and weaknesses of greentech. On this basis you can judge for yourself if it is something for you!
Greentech is now a very attractive search direction for many start-ups in the market. Every company wants to pretend to be modern and planet-friendly. We are not surprised that a lot of green technology is emerging.
The experience of whole IT market has allowed companies to create a huge knowledge base on greentech software solutions and advice to customers on this basis. If you’re currently considering greentech, it’s possible that what we’ve learned so far can help you decide how your business will look in the future.
Greentech software solutions – advantages
If you are currently thinking about a new innovative technology – consider going greentech! Many developed countries now have programs to subsidize such solutions or even reduce taxes.
This means that your company will have a significant advantage over its competitors already at the start or during development of a new solution. Only that this is not a point for absolutely everyone.
You may find that there is no such subsidy program in your country, or that greentech has no tax breaks. Then this point is not very attractive to you – but you might also consider moving to a country where greentech is “treated well by the authorities”.
Some companies don’t even realize that not only businessmen, startups but also local and state governments are now investing heavily in greentech.
Also consider the fact that greentech really has a strong impact on the environment. And here we have to admit that it is a very good influence! Greentech generates less water and soil pollution – which means that animals, plants and people will suffer less from the environmental impact of our business.
And even if our business does generate some things that pollute the planet – we will be able to compensate for that damage by having a positive impact. That’s a pretty good way to compensate nature for our use of its benefits, right?
Also, producing less plastic and other pollutants (such as those in the air) can help the planet tremendously. This is considered a huge advantage of greentech. Plastic is responsible for the drama of many aquatic animals – sea turtles, among others, suffer from plastic waste entangled on their heads, and from those pieces of plastic that linger in their stomachs.
The sea turtle – while very cute, is unfortunately not smart enough not to eat plastic. Many fish need to pass liquid through their gills in order to breathe in water, and plastic debris can settle in the gills as well. Less plastic production also means a smaller carbon footprint – which means a very general but significant environmental impact. It is important to keep this in mind!
Greentech is a way to recycle very efficiently. Suppose you are a supplier of packaged food. This, while usually unhealthy – can turn out to be green! A lot of plastic is used to package such food – what if you replaced this with plastics that are able to decompose in the ground or can be… eaten?
Greentech isn’t just about the typical electronic technologies, but there are also many inventions that are worth looking into. What would you say to the salad you buy – eat crunchy bread?
Such bread can be… the tray that contains the salad! This is just one idea for an interesting greentech that could prove to be a breakthrough for your business and the environment in general.
Think about what you can do for our planet to make it healthier. Your customers will definitely thank you – many people pay attention to whether a business has a positive impact on the environment. This, in turn, can lead to new customers taking an interest in you!
Greentech, which means that a business obtains its energy from sources other than the standard ones, is also a very significant way to reduce electricity consumption. For your business, this can mean that it will pay less for electricity.
This is a very big benefit – considering that energy prices around the world are rising non-stop. What’s more, greentech can help you feed the planet more efficiently. It looks like the population of the entire world is only going to increase – which could mean famine if we don’t react early enough!
You must remember that malnutrition is one of the effects of economic poverty. Exclusion in this field makes people prone to stealing and function less well in society. Green technologies are a way to make sure that those who need our help the most are protected.
As you can see – it’s not just the environment that can thank us for implementing greentech in our business or constructing the next one on the market. People can also be extremely grateful to us for it.
Disadvantages of green technologies
Unfortunately, green technologies also have their drawbacks. These are mainly due to the fact that this branch of technology is still very immature. And it has to be kept in mind that not all local and national governments are serious about it.
This should be kept in mind when thinking about getting into green technology. But not only this can be a difficulty for new companies as well as existing companies that intend to develop or implement green technology. For the reasons mentioned above, the changes may be even more severe and may even include a socio-economic factor.
You need to know about the fact that greentechs are not well understood in society. People feel good about any initiative that is related to environmental protection but at the same time they don’t know how it works and why we need it so much.
This means that after initial fascination, customers may not be interested in establishing a deeper relationship with a greentech-related product – which in turn means that there may be less trust for them.
Greentech usually doesn’t need a huge marketing spend, still journalists are very interested in such innovations. But interest should go hand in hand with educating the public about what our greentech is in general and how it helps us and other people.
Greentech means a lot of costs for a company, and we know this very well. Developing a new technology like this means that you have to spend a lot of money on research, testing, implementation and other things related to it.
Also, extended marketing focused on education can be problematic for some companies. Increased costs can imply other problems as well. One of them is the higher risk of doing business in conjunction with green technology. This can turn into a very serious problem for companies that are not well established in the market or are completely new.
We’ve seen plenty of great companies that haven’t stood the test of time – unfortunately, business is such that it doesn’t forgive mistakes, even the smallest ones. If you are unsure about your idea or your business concept, maybe greentech is not the best idea?
Ultimately, increased costs may also mean that some of your employees will lose their jobs. You need to prepare for the fact that the costs you are currently thinking about may not be enough for greentech.
It is therefore worth having either the right business background or a very good position in the market to make the introduction of green technology successful and profitable in the future. You also need to take into account that green technology is also heavily regulated – so you need to think about the other costs associated with it. There may be more to it than you thought!
Because of the above issues – you may encounter technical problems. Here we enter a different kind of difficulty, but the experience of our customers makes it clear – green technology is still immature when it comes to development. And that means you have to put a lot of resources into making it work properly.
Otherwise, you’re going to face some really big problems in the future. These in turn – the cost of, among other things, servicing greentech related equipment can prove to be a big burden on your business. But it can be a big burden not only for your business. You also need to remember that green technology may not always be so green and may generate additional problems.
There is a lot of promotion of electromobility – electric motors are great: simple, they don’t burden the environment much and they rarely break down. However, you have to remember that it requires really powerful batteries – a lot of energy is required to create one. But what about storage of used batteries and their recycling? This is a very complicated issue that still needs to be solved.
We mentioned that a greentech product can be quite a burden for your customers. Unfortunately, such products are usually more expensive. There is still a lack of environmentally conscious consumers – for them, price will be the main determinant of a product’s attractiveness.
If you want to reach a truly mass customer, you need to convince people with an attractive price. A greentech solution will be further down their list. This is related to misunderstanding in the society, but it is a separate problem faced by producers of different types of green technologies.
You also have to keep in mind that such green technology can take years to implement, and that means long periods of no profit, with big losses for your business. Ask yourself, are you ready for this? Is your business ready?
Not sure if greentech is right for you?
Greentech requires a specific understanding – you need to choose the right partner which allows you to create something useful for your company or your customers. You need to find an agency which has a lot of experience with creating outstanding greentech projects.
It’s crucial – the main reason is that greentech is not for everyone around the world and firstly, you need to make a wise decision… and a partner who’ll tell you if it’s really, really good idea. The article was written in cooperation with ConciseSoftware.com