We7 win advertising dollars at PopKomm

Sep 21, 2007

When it comes to proving who has the best model in ad-funded music downloads, We7 is winning hands-down, as shown at PopKomm in Germany yesterday.

Steve Purdham, CEO and Founder Investor of We7 (www.we7.com), was featured as one of four key industry players on the 'Ad-Supported Music' panel alongside Joe Mohen, CEO of Spiralfrog; Rick Riccola, Senior Vice President of Qtrax; and Christian Vollman of Germany's MyVideo. Each pitched to top advertising executives in an attempt to persuade them that their model is worth investing in, with We7 proving that their model is where the ROI and innovation lies.

The judging panel, compiled of various influential advertising executives unanimously decided that faced with the choice they would recommend We7 as the model of choice for delivering targeted and effective advertising to brands.

Founder Investor and CEO Steve Purdham comments "We're thrilled to have come out on top at PopKomm."