We7 Ltd Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner

May 29, 2008

We7.com, the ad-supported music download service, today announced that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. We7 Ltd was handpicked by the AlwaysOn editorial team based on a set of five criteria-innovation, market potential, customer adoption, media buzz and investor value creation.

We7 along with the rest of the OnHollywood 100 will be honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual Broadband Rights Marketplace (BRiM) will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

Since its launch in May 2007, We7 has generated 150,000 registered users, delivered over 3.5 million free, ad-supported downloads and signed deals with the likes of Sony BMG. We7's ad-funded model allows fans to discover and consume music in the form that they want, with no restrictions, while ensuring that artists and performers receive payment for their work.

Steve Purdham, CEO of We7, said: "It's fantastic for We7 to be recognised and selected for the OnHollywood 100 and to share the honour with some other really innovative companies. In the face of the music industry's challenges, we've made great progress in delivering an outstanding service for free music, with our high profile partnerships and subscriber figures speaking for themselves."

About OnHollywood 2008

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at onhollywood.goingon.com.

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About We7

We7 is the first free and legal service of its kind in Europe delivering music in the way consumers want it. The service works by "grafting" short and relevant ads onto the start of music tracks based on micro-targeted consumer's demographics such as location, age and gender. The advertising attached to the music will ensure that artists receive royalties for making their songs available, whilst consumers will receive streamed music legitimately free of charge.

About AlwaysOn

ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

For more information:

We7 - Shiny Red

Jaz Cummins
Tel: +44-207 520 9532
Email: jaz.cummins@shinyred.co.uk

OnHollywood - Terpin Communications

Elina Heng
Tel: (310) 821-6100 x108
Email: elina@terpin.com