How it works

The real secret of We7 is our Web 2.0 based, "pat. pending" MediaGraft engine

As its name suggests, the MediaGraft engine uses intelligent recognition of users' choices and demographics to select, then "graft" a highly pertinent audio or video advert onto each digital entertainment track selected.

The result is powerful "Off-Web" promotional messages for advertisers, "paid for" free music and video downloads for downloaders, and payments for music rights owners.

In its simplest form, We7 provides a Web 2.0 "shopping cart" platform for music. The difference is, when the user checks out, there's nothing to pay! The user interacts with the system via an AJAX-based web interface to create a playlist.

DRM-free media

In providing downloads that really are free, safe and legal all music and videos delivered by We7 are also DRM-free. This means that they can be played across all media player platforms and can be played where, when and on whatever device the user prefers.

Off-Web advertising

It's the digital media delivery model of the future

MediaGraft technology allows short ads/messages (audio: sub 10 seconds) to go "Off-Web" and "travel" with the music, all without draconian DRM and without another music player or plug-in.

This means users can listen to the music when, how and where they want - and makes certain artists gets paid.

MediaGraft is nothing like other emerging ad supported models that can "slug" downloads to unreasonable times and force-feed video ads.

Nor is it anything like those horrendous subscription systems that use draconian DRM systems to delete your music library unless you continue to re-subscribe or visit them regularly.

The technology is designed to be artist friendly, brand friendly and downloader friendly from the getgo.

Intimate, localised and highly personalised

At We7 we know that advertising can sometimes be seen as "undesirable". That said, we also know that the best things in life are free.

We believe that the way to ensure free music and video downloads work with ads, is to make sure those ads are relevant, funny or entertaining.

That's why we're happy to work with advertisers, agencies and brands to ensure that all advertising is of maximum relevance.

The power of choice

Eventually, our MediaGraft engine will also deliver the power for our downloaders to choose the type and style of ads that are attached to their music choices so the ads are increasingly relevant.

This will increasingly lead to the tuning of ads so that they are personalised and localised to the requirements of each advertiser and downloader.

Also the downloader has the choice after a period of time (4 weeks) to remove the ad/message.
As We7 gathers momentum we will also be increasing the choice of what style and type of ads/messages get linked to the music that is downloaded.

All the fun of sharing - the artist friendly way

Everyone wants to share their music and video downloads with family and friends.
The problem is that up to now, sharing has often been illegal and doesn't care about or respect the artist for the value that they bring.

With We7's "paid for" free downloads, our technology makes sure that shared music and video downloads are also paid for. In fact, sharing through We7 technology is totally free, safe and legal.

The We7 playlist - the secret to sharing

With the We7 MediaGraft technology, sharing music and video is simple and straightforward.
Our intelligent system creates a unique playlist for each user and, in the playlist, all tracks, podcasts and videos that the user has already downloaded are listed.

To share their music and videos, all the user then needs do is share the link to their playlist by a simple email or Instant Message.

Friends can then click on the link for free access to the playlist to share and download the music and videos.

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