Advertisers

Intimately whisper into the ears of your targeted audience like never before…

'Off-Web' advertising is a new media broadcasting method which lets you and your brands' messages get into the ears of the target customer in a new, exciting and innovative way.

Put simply, 'Off-Web' advertising takes your brand audio message and dynamically 'grafts' it onto music tracks which people choose. Every time they listen to their favourite track your brand message is played!

Consumer habits are changing - and We7 now gives you a unique way to get personal and intimate with people who are willing to hear your message.

Instead of flicking through newspapers, reading magazines or watching TV, today's tech-savvy individuals go online. They chat, they participate and they download the precise entertainment they want - exactly when they want it!

That's why, using the latest ad/message supported technology, We7 gives you the chance to be part of their free music and video downloads - and to be in their eyes and ears with precisely targeted messages.

Register today to be contacted, or if you want to get involved right now then call Steve Purdham on +44 (0)20 7117 0809 or email steve@we7.com

MediaGraft technology

We7 utilises its Web 2.0 'pat. pending' MediaGraft technology platform to deliver ad/message supported music and video downloads that provide:

• A brilliant, imaginative, highly targeted way to bring real creativity to your advertising
• A chance to engage and entertain in a new digital delivery media where people want to listen
• The perfect method of extending and enlivening your campaigns
• Unrivalled brand placement - especially for early digital adopters
• Targeted, digital advertising based on a wide spectrum of demographics
• Personalised and localised advertising messages in an intimate way
• Unique 'Off-Web' delivery - every time they watch or listen to their favourite track, your ad is played
• Messages that are listened to time and time again
• Sharing between consumers, with dynamic message changing to match demographics
• Delivery from We7, plus an increasing number of B2B Portals and via the We7 Widget on community sites.

Get into their heads - it's your key to success!

In the digital world, everyone wants immediate access to the music they know, love, desire… or might just be interested in.

And it's the music that individuals choose that provides the key to reaching consumers across a wide spectrum of demographics.

That's because the music they choose gives you the ability to extend your existing advertising campaigns.

Plus it lets you make the transition from 'mass market' to targeted, personalised campaigns, using the emotional content that consumers WANT to engage with.

A powerful new digital medium - which goes with the consumer

We7 provides a revolutionary 'off-line' advertising technique.

We call it 'Off-Web' advertising. And it works by allowing the consumer to use the web to search and select the music they want.

Then, when that music is downloaded, our MediaGraft 'pat. pending' technology 'grafts' your advertising message onto the music (and eventually onto video). With no DRM the consumer plays it when and where they want.

The ad stays with the music for at least 4 weeks after which, the consumer may then choose to have the downloaded music ad/message free.

The ad grafted to the music track is dynamically chosen and based upon a range of known or implied demographics.

This gives you the ability to be creative by 'personalising' and 'localising' your message.

Use banners to re-enforce your brand and message

As the consumer chooses the music they want, you can even display 'On-Web' digital banners and ads that are viewable and clickable.

When the consumer logs in, even more demographics are known, allowing the 'On-Web' banners to be personalised and localised.

And, once the desired music is downloaded, your audio ad can build on the previously seen banners.

Your message is listened to - time after time

The real beauty of MediaGraft technology is that as the message is 'grafted' to the front of the chosen tracks, without restrictive DRM, the consumer can listen to the track whenever or wherever they wish on the technology of their choice.

PCs, iPods, Generic MP3 players and any MP3-based device, mobile phones… all can be used.

Sharing music increases reach and spread

We7 also allows all downloaded music to be shared through a dynamic playlist. This means all messages can be dynamically changed to match the demographics of the person that the music is shared with.

Join the We7 music download revolution

The downloads industry is going to grow dramatically over the next few years, with consumers acquiring more of their music and video requirements online.

So put yourself in the best place to promote your products/services via both 'On-Web' and 'Off-Web' media and register today.

Alternatively, if you want to get involved right now then call Steve Purdham on +44 (0)20 7117 0809 or email steve@we7.com