Press From Leona, to Take That, to The Hoosiers - Listen Now FREE at We7.com
Apr 28, 2008
Whether it's Take That, Mark Ronson, The Hoosiers or Leona Lewis that tickles your fancy, today is great news for all music fans because tracks from all of these artists, plus lots more, are available to be selected and listened to immediately for FREE at We7.com.
The new "on demand" music service, launched today at We7.com, gives fans access to over 500,000 tracks from Sony BMG and a wide variety of independent artists and labels, legally, safely and in a format they want.
Music fans can "listen now" to the music they want for free thanks to We7's unique model which grafts a short audio advert onto the front of each track.
Unlike illegal file sharing sites, the artist and record label will get paid every time music fans listen to the track from the revenue generated by advertising. This provides a viable solution to music piracy and a win-win situation for music fans and artists alike.
In addition, tens of thousands of music tracks can be downloaded to be "listened to later" on their iPod or MP3 player for free with the attached advert, which can be removed after a set number of listens, or an amount of elapsed time.
If fans don't like ads they can alternatively buy it via We7 without the advert, giving consumers the choice to listen to music in the way they want it.
Music sharing with your best friends is encouraged at We7 as every play is paid for.
Steve Purdham, co-founder and CEO of We7, comments: "To date, music fans have really only had two choices to get the music how they want it - buy or steal. Today we're changing that by putting the fans and artists first to deliver a fresh new alternative. Simply fans get the music they want and now have the choice of paying with their money or paying with a small amount of their time. So everybody is happy".
Jack Horner, co-Founder and Creative Director of FRUKT, adds: "We7 is pushing the boundaries of music delivery to give fans greater access to the music they love whilst ensuring the artists get paid fairly too. Innovative approaches to the monitising of music in this time of change for the traditional music business deserve much praise and support. A major label partnership is a very exciting step forward in delivering a more mainstream offering to music fans."
Initially, not all the tracks will be available to listen to in all the formats but We7 will continue to work with the music industry to break down the barriers to bring even greater choice to users in the coming months.
About We7
We7 is the first free and legal service of its kind in Europe delivering music in the way consumers want it. The service works by "grafting" short and relevant ads onto the start of music tracks based on micro-targeted consumer's demographics such as location, age and gender. The advertising attached to the music will ensure that artists receive royalties for making their songs available, whilst consumers will receive streamed music legitimately free of charge. We7 was shortlisted for the Music Week Digital Achievement Award for 2008.
Price Comparison
- We7 from £0: iTunes from 75p per track
- We7 from £0: Play.com from 65p per track
- We7 from £0: eMusic 30p or less per track
- We7 from £0: 7digital from 50p per track
For more information:
Sophie Jackson
Tel: 020 7025 6412
Email: sophie.jackson@redconsultancy.com
