As well as offering paid for mp3s, we7 also offers users the ability to stream and download music for free. How can we offer this legally? By attaching a short audio advert onto each song, using our unique "MediaGraft" technology.
As its name suggests, the "MediaGraft" engine uses intelligent recognition of users' choices and demographics to select, then "graft" a highly pertinent audio advert onto each song selected.
The result is "powerful promotional messages" for advertisers, "paid for" free music and payments for music rights owners.
DRM-free media
In providing streams and downloads that really are free, safe and legal, all music delivered by we7 is also DRM-free. This means the downloads, whether paid for by the music fan or paid for with an advert, can be played across all media player platforms and can be played where, when and on whatever device the user prefers.
Online advertising
It's the digital media delivery model of the future
"MediaGraft" technology allows short ads/messages to be played before each streamed or downloaded song. This means users can listen to the music how they want - and artists get paid.
"MediaGraft" is nothing like other emerging ad-supported models that can "slug" downloads to unreasonable times and force-feeds video ads.
Nor is it anything like those horrendous subscription systems that use draconian DRM systems to delete your music library unless you continue to re-subscribe or visit them regularly.
The technology is designed to be artist friendly, brand friendly and fan friendly from the beginning.
Intimate, localised and highly personalised
At we7 we know that advertising can sometimes be seen as "undesirable". That said, we also know that the best things in life are free.
We believe that the way to ensure free music works with adverts is to make sure those adverts are relevant, funny or entertaining.
That's why we're happy to work with advertisers, agencies and brands to ensure that all advertising is of maximum relevance.
The power of choice
Eventually, our "MediaGraft" engine will also deliver the power for music fans on we7 to choose the type and style of ads that are attached to their music choices so the ads are increasingly relevant.
This will increasingly lead to the tuning of ads so that they are personalised and localised to the requirements of each advertiser and listener.
All the fun of sharing - the artist friendly way
Everyone wants to share their music with family and friends. The problem is that up to now, sharing has often been illegal and doesn't care about or respect the artist for the value that they bring.
With we7's "paid for" free streams and downloads, our technology makes sure that shared music is also paid for. Sharing your favourite music through we7 technology is totally free, safe and legal.
