About Advertisers

Intimately whisper into the ears of your targeted audience like never before...

By advertising on We7, you can get your brands' messages into the ears of the target customer in a new, exciting and innovative way.

Put simply, on We7 the advertising takes your brand audio message and dynamically "grafts" it onto music tracks which people choose. Every time they listen to their favourite track your brand message is played!

Consumer habits are changing - and We7 now gives you a unique way to get personal and intimate with people who are willing to hear your message.

Instead of flicking through newspapers, reading magazines or watching TV, today's tech-savvy individuals go online. They chat, they participate and they consume the precise entertainment they want - exactly when they want it!

That's why, using the latest ad-supported technology, We7 gives you the chance to be part of music fans' free music streams and downloads - and to be in their ears with precisely targeted messages.

Register today to be contacted, or if you want to get involved right now then call Steve Purdham on +44 (0)20 7117 0809 or email steve@we7.com

MediaGraft technology

We7 utilises its Web 2.0 "MediaGraft pat. Pending" technology platform to deliver ad/message supported music that provides:

• A brilliant, imaginative, highly targeted way to bring real creativity to your advertising
• A chance to engage and entertain in a new digital delivery media where people want to listen
• The perfect method of extending and enlivening your campaigns
• Unrivalled brand placement - especially for early digital adopters
• Targeted, digital advertising based on a wide spectrum of demographics
• Personalised and localised advertising messages in an intimate way
• Unique delivery - every time they listen to their favourite track, your audio advert is played
• Messages that are listened to time and time again
• Sharing between consumers, with dynamic message changing to match demographics
• Delivery from We7, plus an increasing number of B2B Portals and via the We7 Widget on community sites.

Get into their heads - it's your key to success!

In the digital world, everyone wants immediate access to the music they know, love, desire, or might just be interested in.

And it's the music that individuals choose that provides the key to reach consumers across a wide spectrum of demographics.

That's because the music they choose gives you the ability to extend your existing advertising campaigns.

Plus it lets you make the transition from "mass market" campaigns to targeted, personalised campaigns, using the emotional content that consumers WANT to connect with.

Use advertising to re-enforce your brand and message

As the consumer chooses the music they want, you can use digital banners, that are viewable and clickable, and targeted audio adverts that are grafted onto the beginning of each track a user streams.

When the consumer logs in, even more demographics are known, allowing the banners and audio adverts to be personalised and localised.

A powerful new digital medium - which goes with the consumer

We7 provides a revolutionary "off-line" advertising technique.

We call it "Off-Web'' advertising. It works by allowing the consumer to use the web to search and select the music they want.

Then, when that music is downloaded, our "MediaGraft pat. Pending" technology "grafts" your advertising message onto the music (and eventually onto video). With no DRM the consumer plays it when and where they want.

The advert grafted to the music track is dynamically chosen and based upon a range of known or implied demographics.

This gives you the ability to be creative by "personalising" and "localising" your message.

Your message is listened to - time after time

The real beauty of "MediaGraft" technology is that as the message is "grafted" to the front of the chosen tracks, without restrictive DRM, the consumer can listen to the track whenever or wherever they wish on the technology of their choice.

PCs, iPods, Generic mp3 players and any mp3-based device, mobile phones... all can be used.

Sharing music increases reach and spread

We7 also allows music to be shared through a dynamic playlist. This means all messages can be dynamically changed to match the demographics of the person that the music is shared with.

Join the We7 music revolution

The digital music industry is going to grow dramatically over the next few years, with consumers acquiring more of their music online.

So put yourself in the best place to promote your products/services via both "On-Web" and "Off-Web" media and register today.

Alternatively, if you want to get involved right now then call Steve Purdham on +44 (0)20 7117 0809 or email steve@we7.com